Arc’teryx signs a four-year sponsorship agreement with CEC
NORTH VANCOUVER, British Columbia, March 24, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, has entered into a multi-year agreement with Climbing Escalade Canada (CEC) to support competition climbing at a national level. This partnership is designed to champion the development and growth of competitive climbing in Canada over the next four years.
Founded by climbers in 1989, Arc’teryx began its iconic design legacy with its first product, a climbing harness. Rooted in climbing from its inception, Arc’teryx is proud to be supporting the next generation of Canadian climbers through this partnership with the CEC.
“Arc’teryx is very proud to embark on this partnership with the CEC,” says Jurgen Watts, Director of Brand Experience at Arc’teryx. “Our origins in climbing are at the heart of the brand. We’re honoured to be able to support up the next generation of Canadian climbers at such a historical time for the sport.”
The CEC is a leader in the promotion and development of competition climbing in Canada for athletes and the extended climbing community. It enables athletes to achieve their high-performance potential in an ethical, equitable, and equal competition environment.
“CEC is honored to partner with Arc’teryx,” says Christiane Marceau, Executive Director of CEC. “This iconic design brand has proven it shares our values, such as community and the pursuit of excellence. This strategic partnership will bring awareness and opportunities to both of our organizations and to the Canadian climbing community.”
Arc’teryx will provide apparel for the Canadian Climbing Team and CEC high performance athletes representing Canada at all international competitions including competition clothing for Alannah Yip, Sean McColl and national coach Andrew Wilson at the IFSC World Championships and Tokyo Olympic Games, where sport climbing will make its Olympic debut. The brand’s involvement with CEC will also support local, provincial, and national level competitive climbing events during the term of the partnership.
Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 3,000 retail locations worldwide, including over 80 branded stores. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.
About Climbing Escalade Canada
Climbing Escalade Canada is the national governing body of the sport of competition climbing in Canada. We support and promote three competition disciplines, bouldering, lead and speed climbing, as well as the combined format that will be featured in the Olympic Games. The CEC is a leader in the promotion and development of competition climbing in Canada for athletes and the extended climbing community. We strive to enable athletes to achieve their high performance potential in an ethical, equitable and equal competition environment.
CLIMBING ESCALADE CANADA
Executive Director, CEC